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Your Help Matters

My longtime collaborator and friend Andrew Chapman and I are working on another book together. The title is, “New and Improved” and it’s about products and companies that have stood the test of time by remaining relevant by making gradual and continual improvements.

We have a list, but to help us narrow it down, we’d like to see what you think. The more readers who suggest the same thing, the more we can focus on the best of the best. Send your suggestions to:

A few examples of what we were thinking about including are Perrier, Grape Nuts, Converse, John Deere, Dunkin Donuts, Rubbermaid, Nike, Ray Ban. What would be even cooler is if a company or product made a major adaptation to the pandemic. Thanks in advance for your suggestions.

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