Old and Improved

Thank you for your suggestions of companies, products and brands that have survived over the years by constantly improving. I got quite a few ideas to add to the book now called, “Old and Improved,” which I’m writing with Andrew Chapman. Here’s some additions provided by readers that I thought you might like to see. Thanks for the contributions. M&M’s—The most popular candy in America, again. (Since 1941)

Mr. Coffee—And our Employee of the Month is . . . Mr. Coffee. (Since 1972)

Fender Guitars—They just keep getting better and better. (Since 1946)




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